Wednesday, 1 February 2012

Quantitative and Qualitative Research

For my media coursework in my music magazine questionnaire I will gather information from quantitative and qualitative research, this will include qualitative questions that will need the audience to go into detail and depth in order for them to complete the question and give an answer. On the other hand the audience will have to complete quantitative questions which are in the style of a tick box or bullet points, these type of questions to not require the audience to not go into as much detail as qualitative questions. When writing questionnaires qualitative research is probably the best answer, this is simply because you are getting to read what the interviewee has said and not your guessing their answers via a tick box. This gives the creator of the survey a chance to read people's opinions and gives me better feedback from my surveys.

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